Our history

POLIBOY makes history

A lot has happened since our company was founded in 1930.
Take a look at our timeline to discover our journey and key milestones.

Graphic for POLIBOY’s 95th birthday with the POLIBOY figure on a birthday cake and a “Brand of the Century 2025” seal.

2025

POLIBOY turns 95

We celebrate our 95th anniversary and are proud to once again be recognized as a Brand of the Century.

Portrait photo of Torsten Emigholz in a black suit against a light background.

2023

Farewell to Torsten Emigholz

After 28 years, Managing Director Torsten Emigholz retires, passing the sole leadership of the company to Keisuke Uetake.

Photo of Keisuke Uetake at an awards ceremony in front of a blue wall with the words “DIE ZEIT”. An award is standing beside him.

2022

New Managing Director

Keisuke Uetake becomes our new Managing Director. As the stepson of Torsten Emigholz, he leads POLIBOY into the next generation.

At the same time, we are honored to receive the 'Brand of the Century' award.

Graphic for POLIBOY’s 90th birthday prize draw. It shows a car, a bicycle, shopping vouchers and a POLIBOY figure with a birthday cake.

2020

POLIBOY celebrates

We're Celebrating a Milestone! POLIBOY turns 90 — and we're marking the occasion with a big anniversary giveaway! 🎉

Two award seals are shown on a dark green background. They represent the awards “Brand of the Century” and “Ecologically Exemplary”.

2018/19

Award-winning!

POLIBOY is named a 'Brand of the Century' and honored for being ‘Ecologically Exemplary.’ 🌿🏆

The POLIBOY logo is shown in front of a bright living room with wooden flooring. The image refers to the logo relaunch for the company’s 85th anniversary.

2015

85 years of POLIBOY / logo relaunch

That’s 85 years of tradition, experience, and expertise. To mark the occasion, we’ve refreshed our logo — making our core value of sustainability clearly visible in both design and identity.

Portrait photo of Adolf Brandt, who takes over the company management in 1965.

2005

Ulrich Brandt retires

After 40 years, we bid farewell to our Managing Director Ulrich Brandt as he enters a well-deserved retirement.

Product image of POLIBOY Staub Meister wet wipes next to a smiling bellboy in a red uniform.

2002

POLIBOY pioneers furniture cleaning wipes

Our lab develops a new product category tailored to modern households: wipes infused with a premium care solution—for quick and easy cleaning, from floors to flat-screen TVs.

Historic black-and-white photo of Ulrich Brandt and Torsten Emigholz in a production hall in front of a filling machine.

1995

Torsten Emigholz becomes Managing Director

Torsten Emigholz joins our long-standing Managing Director Ulrich Brandt in leading the company.

View of a production facility with running machinery. In the foreground, there is a symbol showing a green globe and a leaf.

1990-1999

POLIBOY shines with five awards

Our company receives five awards for environmentally conscious business practices from the Association of Independent Entrepreneurs.

A red POLIBOY spray bottle is spraying a fine mist against a black background. The image shows the POLIBOY Sprühmatic spray attachment.

1984

The POLIBOY Sprühmatic nozzle

In the 1980s, propellants were the number one environmental concern. To make spray bottles more eco-friendly, we developed the Sprühmatic bottle— the first spray bottle in Germany to work without propellants.

Several bottles containing liquids are standing on a table next to a microscope. The image represents the establishment of the company’s own research laboratory.

1967

Establishing our own research lab

With an in-house laboratory, we gain the independence to conduct our own research. Our focus: sustainability. Our goal: developing high-quality products that are environmentally friendly 🌿🔬

Portrait photo of Adolf Brandt, who takes over the company management in 1965.

1965

Mr. Brandt becomes Managing Director

Adolf Brandt hands over the leadership of the company to his son Ulrich. The family business POLIBOY enters the next generation.

Historic black-and-white photo of a bellboy holding a POLIBOY bottle. The POLIBOY logo can be seen on a board beside him.

1962

TV debut for the bellboy

Just a few years after the invention of television, TV commercials are all the rage. POLIBOY is already zipping helpfully across the screen, calling out: ‘I’m here!’ 📺✨

Aerial view of the POLIBOY company premises in Lilienthal with several buildings and the location marker “Lilienthal”.

1952

POLIBOY relocates to Lilienthal

After the original production site in Bremen-Gröpelingen was destroyed during the bombings of 1943/44, POLIBOY operated from temporary facilities for eight years—until a suitable location was finally found in Lilienthal in 1952.

Historic product images and advertising materials for “Polirol”, including packaging and a printed advertisement.

1951

From POLIROL to POLIBOY

As the German Patent Office begins consolidating product classes, a naming conflict arises. The result? A new name is born — POLIROL becomes POLIBOY.

Historic label for “Polirol Möbel- und Fussboden-Glanzöl” with an illustrated figure and product information.

1939

POLIROL invents Furniture & Floor Shine Oil

The predecessor of our wood care range: POLIROL’s Furniture & Floor Shine Oil. Its original formula still forms the foundation of our products today — continuously refined by our research team.

Historic black-and-white photo of two men in an office or meeting room with plants and flowers on a table.

1930

The foundation of our company is laid

On January 1, 1930, A. Brandt and O. Walther establish our parent company, Brandt & Walther GmbH, originally focused on grain trading and imports.